04 / 04
Fix what is worth the most first.
Every scan turns your crawl, Search Console and Analytics data into one ranked list. Each item says why it matters, which pages it touches and what it could be worth, with steps, a definition of done and a brief you can hand off.
In numbers
- 26 kinds of fix
From search, Analytics traffic, the crawl and page speed.
- 0–100 score
Estimated clicks or reach, plus severity, weighed by confidence.
- 1 click to verify
We fetch the pages from your live site and run the same checks again.
- 1 Markdown task
Any fix, copied as a self-contained task for a person or a coding agent.
[01]Ranking
One list, in order.
Each fix gets a score from 0 to 100. The list is sorted by it, and ties go to the fix with more estimated clicks.
- 01
What it is worth
Up to 65 points for estimated clicks, measured against your own traffic: a fix worth 8% of your monthly clicks gets the full 65, so a 50-click win ranks high on a small site and lower on a big one. Without click data, up to 40 points for the share of pages it affects.
- 02
How bad it is
Up to 35 more points for severity. Critical issues, like server errors or a robots.txt that blocks everything, never score below 70.
- 03
How sure it is
Each kind of fix carries a confidence between 0.55 and 0.9, and the total is multiplied by it: a broken link is near certain, the clicks a query with none yet might win much less so.
Severity points
- Critical
- 35
- High
- 25
- Medium
- 15
- Low
- 6
[02]Each fix
Why, where, and when it is done.
Open any item for the full picture. Nothing is a vague warning: each one names its pages, its numbers and its finish line.
01With evidence
Why this matters
A plain explanation of the problem and the numbers behind it: positions, impressions, CTR against the benchmark, word counts or status codes.
02Or one target
Affected pages
Every URL the fix touches, or the single page and query it is about.
03Tick them off
Steps
Concrete actions in the order to do them. Your ticks are kept in this browser while you work.
04Acceptance criteria
Done when
How to check the fix worked, measurable where it can be, such as “average position at 8 or better within 6 weeks”.
05Last 28 days
In Google now
The target page's clicks, impressions, CTR and position from Search Console, next to the fix.
06Per month
Estimated clicks
With Search Console connected, the clicks a month the fix could add or win back, worked out from your own impressions, CTR and clicks.
[03]Verification
Checked on your live site.
A fix counts as done once we can see it, not when someone says so. Fixes keep the same identity from scan to scan, so done means something.
- 01
Verify the fix
We fetch the affected pages from your live site and run the scan's checks on them again. Only a passing check moves the fix to Done. If the issue is still there, it stays open and shows the pages where we found it.
- 02
Every scan checks again
If a later scan finds the issue again it reads Still detected, so you know to look again.
- 03
Data takes weeks
Fixes for issues found in Search Console, Analytics or speed data can't be seen on a page. Mark them done and they read Tracking results while the 28-day data catches up.
- 04
See what moved
When the fix is about a page or query in Search Console, its clicks and position before and after sit next to the badge.
- 05
Dismiss what doesn't apply
Dismissed items stay out of the open list, even after rescans. Reopen them any time.
[04]Briefs
A brief you can hand off.
Each fix can come with a brief: a headline, a summary, paste-ready deliverables, the steps and the checks. Copy one piece at a time, or copy the whole fix as a Markdown task.
Written by Claude
- Title options, 30–60 characters, with counts
- 3
- Meta descriptions, 120–155 characters
- 2
- H2/H3 outline and FAQ questions, from your queries
- Content fixes
- Exact markup, config or code, and the URLs to change
- Technical fixes
- Internal links: source, target and anchor text
- Up to 5 sources
On Pro and Agency, briefs are written by Claude; on Base, they are built from a template. Each brief is labelled with which one wrote it. Either way the input is your own data: up to 15 affected pages, up to 15 of the queries the page ranks for, and your strongest pages that don't link to it yet. Claude is told not to invent metrics, rankings or competitors. Not happy with it? Rewrite.
[05]How it fits
Four views, one list.
Each view feeds the next. Search Console clicks decide which crawl and speed issues rank first, and every finding ends up in the same ranked list of improvements.
[01]
Analytics
Live visitors, sources and goals, next to your Google Analytics traffic.
[02]
Search
Search Console queries and pages, and the rankings at positions 8 to 20.
[03]
Audit
A crawl of up to 500 pages, with technical checks and Core Web Vitals.
[04]You are here
Improvements
Every fix ranked by the clicks it is worth, with a brief to hand off.